TY - JOUR T1 - Change blindness JF - European Journal of Hospital Pharmacy JO - Eur J Hosp Pharm SP - 117 LP - 117 DO - 10.1136/ejhpharm-2018-001587 VL - 25 IS - 3 AU - Phil Wiffen Y1 - 2018/05/01 UR - http://ejhp.bmj.com/content/25/3/117.abstract N2 - The Ashmolean Museum in Oxford is the oldest public museum in the world and is well known for its wide range of art and artefacts. It is visited by around one million people each year. This venue became the setting for an interesting piece of research led by a team from Oxford University. Change blindness occurs when changes in images are not noticed by an observer. In other words, we do not accurately record what is in front of us. The team reported their findings in a paper1 published in 2018 and observed three main conclusions. First that change blindness occurs when similar objects are viewed briefly in both the real world and then onscreen. Second that the mean levels of change blindness are similar between … Correspondence to Professor Phil Wiffen, Pain Research Unit, Churchill Hospital, Oxford OX3 7LE, UK; phil.wiffen{at}ndcn.ox.ac.uk ER -